You start in your garage with nothing but a crappy laptop, a few ideas, and dreams of becoming the next indie legend. Your goal: grow into a powerhouse studio making billion-dollar AAA games... or absolute dumpster fires with cult followings. Starting out in your garage with nothing but a beat-up laptop and big dreams, you set out to build your studio from the ground up — one game at a time. As your studio grows, you’ll start hiring employees—each with their own skills and quirks—to help turn your ideas into reality. Managing your team becomes just as important as making games. Upgrade your studio from a cramped garage to a high-tech headquarters. Invest in better equipment, bigger spaces, and cool perks to boost your team’s creativity and output. Face fierce rivals as you climb the industry ladder. Outsmart, out-create, and out-hustle the competition to make your studio the biggest name in gaming. Packed with sharp humor and playful satire, Startup! pokes fun at the ups and downs of indie game development — from chaotic crunch times to bizarre design choices and everything in between.
